What good is a great book you’ve poured months into writing, or an incredible music CD you’ve spent thousands of dollars producing, if only your family and friends know about it? Self-published books and independently produced CDs end up in boxes collecting dust, or as page links housed on websites that never get hits, unless people know who you are and know that your book or music exists! If you’re not promoting your project and growing your fan-base, then what you have is just another book or collection of songs soon to be forgotten by the few who discovered it. That’s why you need a publicist!
There are a number of benefits to hiring a public relations executive. Too many independent artists and writers, looking for ways to save money, cut out one of the most essential people who should be your team – the publicist. Without the benefit of a record label, book publisher, or major management company, you need someone who’s promoting your story, creating your promotional campaigns, helping to establish social media connections, and assisting you in building your brand.